idea to good website design is to offer your viewer a logical flow while
making it interesting and easy to understand. Lead your viewers to the
starting point and then direct them through your site without confusing
Here are some excellent tips that can help you develop a user friendly
site and please your visitors senses. Give yourself a chance before they
- Use Lots of White Space.
Don't feel that because you have a whole screen that you
need to fill it up with stuff. Your page should follow a clean
outline. Include your site name at the very top. Below that list
the subject of your page and below that expand on your topic.
Leave adequate space between each section. Don't cram a lot of
pictures and ads. If you have an ad, keep it off to the side
or subtly intersperse it between your text. The idea is not to
overwhelm your reader.
- Don't Use Animation and Flashing Objects.
As advertisers we feel the need to get our viewers attention.
This is important but we need to do it gracefully. Flashing objects
and scrolling images distract your visitor and take away from
the content. If your product is better demonstrated with animation
or some other multi-media, allow your viewer to select the option.
Don't force it on them.
- Every Page of Your Site Should Contain an 'About' Link.
The internet can be a rather cold and quiet environment.
If someone can come to your site and find out about who
you are and what you are about, they can feel a little better
business with you or taking advice from you. Always include
your business address and telephone number and email address
This lets viewers know that you are serious about your
business and that you welcome contact.
- Include a 'Privacy'
Viewers like the reassurance that you have a policy
that follows privacy guidelines. They want to know that you
sell or give away their information. In these days of
and business partners won't do business with you unless
you have it.
- Always Keep Your Links in Blue.
Why does that matter you might say? It's an expectation that
viewers have along with the links being underlined. There's certainly
no law that says they need to be as such but people spend a lot
of time on the internet and it's good practice to keep your navigation
consistent and recognizable. If it's not, you may be losing clicks.
- Keep Navigation Consistent.
Keep your site's navigation consistent. What you do on your
index page should be done the same way on the rest of
your site's pages. Keep the colors consistent as well. Don't
force your viewers
to relearn each page of your site. Keep your navigation
bars and links the same for each page.
- Understandable Buttons
Title your links appropriately. Don't use cute or
misleading names. For example, if you have a link to sports
label the link 'Great Outdoors', call it 'sports equipment'.
If you have a link to 'cameras' don't label the link 'hotshots',
it 'cameras'. Your viewers don't want to waste time figuring
out what things are. Be clear with your labeling.
- Focus on the 'You', not the 'Me'.
Make it obviously clear to your readers that you are there
for them. What can you do for your reader? What benefits are
there for your viewer? How can you make their life or business
better or more profitable? Request feedback on their success.
Find out what they want to know or how you can offer them what
- Make Sure Your Page Loads Fast.
If viewers have to wait for a page to load they will go elsewhere.
If a page doesn't load in 8 seconds you forfeit 1/3 of
your visitors. Here's a great free tool to help you test
- Use a Site Map.
A site map will give visitors a "guide" on viewing your
site and also eliminate confusion, especially with larger
sites. It's a road map for your visitors to follow while
they are on your site. Sitemaps will also increase rankings and
within the Search Engines.
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